Setting up WooCommerce Part 3 – PayPal Integration

22. July 2014 // by Michael Firnkes // in Tutorial

WooCommerce & PayPal

Online shop operators increasingly turn to PayPal as a secure payment option. Its integration, however, is not all that easy. We will explain to you step by step how to implement and test the interface between WooCommerce and PayPal.

We recommend creating a so-called “sandbox account” with PayPal to get started. It allows you to test and verify the payment interface thoroughly, before going live with actual transactions. Read more…

Setting up WooCommerce Part 2 – Tax, Tax Classes and Price Display

16. July 2014 // by Michael Firnkes // in Tutorial // 1 Comment

WooCommerce tax classes

The first part of our tutorial series on WooCommerce dealt with all the General Options and Product Options. This section will describe how to correctly create Taxes and how to make use of the Tax Classes. The topic “Taxes” and Sales Tax is something not many online shop operators like dealing with. The topic is, however, of central importance as nobody would like to experience any nasty surprises with the tax office. You will definitely have to know about the various tax rates in WooCommerce if you are selling goods with a reduced sales tax rate (e.g. – in Germany – books, specific food types or some services), or if you deliver to foreign countries. Read more…

Interview with Attorney at Law Thomas Schwenke on Changes to Consumer Legislation

15. July 2014 // by Olaf Schmitz // in Interview

Attorney at Law Thomas Schwenke On Friday, June 13, 2014, changes to the EU Consumer Legislation will come into force, which will oblige online traders e.g. in Germany and Austria to adapt their shop environments to the new legal situation. This will in effect implement the Consumer Rights Directive (VRRL). Our plugin WooCommerce German Market will be updated concurrently with the changeover. Attorney at Law Thomas Schwenke, LL.M. (UoA), who has been working with us since the first version of German Market, will be ensuring legal certainty. We have interviewed him on the legal changes and asked him about the update of WooCommerce German Market.

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Case Study: WordPress & WooCommerce shop featuring 25,000+ products

2. July 2014 // by Michael Firnkes // in Ecommerce // 1 Comment

quagga WooCommerce shop

WordPress as a sophisticated shop system – unthinkable for a very long time. With the implementation of WooCommerce, even the largest shops can now be operated with optimized performance. The Quagga Illustrations Online Shop is perfect proof: The online shop offering comprises over 25,000 products.

Dr. Rita Gudermann, Managing Director of QUAGGA Media UG, did the implementation of the virtual sales stage herself using WordPress. We talked to her about the challenges in a project of this size. Read more…

New Plugin: SOFORT Banking for WooCommerce & WordPress

23. June 2014 // by Michael Firnkes // in Plugins

SOFORT banking

Online shop costumers want to pay quickly and easily. Plus, the choice between several payment providers at the checkout increases conversion. The popular SOFORT Banking payment service can now be easily integrated into WooCommerce-Shop with our new plugin SOFORT Banking for WooCommerce.

The WordPress plugin (available here) lets you embed the payment provider in your WooCommerce shop without the need for a special interface. Read more…

Increasing Your Conversion Rate with A/B Tests – Practical Example for WordPress-based Online Shops

23. June 2014 // by Robin Pratap // in Ecommerce // 1 Comment

onlineshop conversion

Conducting A/B tests is one of the fastest and most effective ways to learn about the preferences of your website visitors. Robin Pratap, founder of the German online shop asanayoga.de, shows exactly which measures increased his sales.

During an A/B test, you test the current webpage or an online shop (original) against a variation with diversions in aspects like text, images or layout. The aim is to find out which version is more beneficial for your shop or business. This method is used mostly used with general conversion improvement or when redesigning the portal. Read more…

Setting up WooCommerce Part 1 – Basic Settings & Products

2. June 2014 // by Michael Firnkes // in Tutorial // 2 Comments

Setting up WooCommerce

The online shop add-on WooCommerce is a powerful tool with tons of possible customizations. The following guide shows you how to optimize the shop system for your needs.

Once you’ve installed the popular WooCommerce plugin for WordPress (see this guide), you can start adding and selling products. But if you customize your shop, you can make even better use of it. Read more…

New WordPress Theme: Hello, Düsseldorf!

27. May 2014 // by Caspar Hübinger // in Themes

WordPress Shop Theme

Available since today: the new “Düsseldorf” MarketPress theme! Inspired by Nick Jantschke‘s design study for the WordPress backend and created by Inpsyde developer Christian Brückner, Düsseldorf continues the series of city themes in MarketPress and offers you modern presentation of your web content and products.

Read more…