From the customer’s vision to the source code. 10 questions for our plugin developer Andre Peiffer.

1. October 2014 // by Michael Firnkes // in Interview


How does one translate customer requirements in source code? What are the challenges with this? And is there anything that can throw a WordPress developer? We asked Andre Peiffer, among others at MarketPress responsible for the plugin WooCommerce German Market (WGM).

When it comes to big changes, for example the implementation of the new EU consumer rights in WGM, our customers will have to have a lot of patients from time to time. Why is it so difficult and long-winded to translate actual business cases into programming?

That is mostly due to the complexity that WooCommerce has reached by now. It takes quite some time to check the repercussions of individual changes made in WooCommerce, and to find solutions approaches that will not have a negative impact on other functionalities. Read more…

Setting up WooCommerce Part 6 – Advanced shipping methods and free shipping

1. October 2014 // by Michael Firnkes // in Tutorial // 3 Comments

WooCommerce advanced shipping

In addition to the standard fee – described in part five of our WooCommerce instructions – there are a few other methods for calculating your online shop shipping costs. Here you have an overview, including step-by-step instructions.

The shipping flat rate will in most cases cover the most important shipping scenarios. It would still be advisable to know your way around the options listed below – they offer less diversity, but are a lot easier to implement. The “free shipping” method is furthermore a marketing tool used in many online shops. Read more…

Online Shop with WooCommerce: What Beginners Should Look Out For [Interview]

1. October 2014 // by Michael Firnkes // in Interview


Is it really that easy to create an online shop on WordPress and WooCommerce basis? What should you look out for, and what plugins have others had good experiences with? We asked Adrian Wackernah, who has been running Bildmanufaktur Wackernah, a webshop for photographs and eBooks with his wife since 2012.

Our post A WooCommerce Shop in Five Minutes caused quite some uproar. So: How easy is it really to create an online shop using the WordPress extension? And what kind of ongoing work to what extend will then await the new shop operator?

It really only takes only 5 or 10 minutes to install WordPress and WooCommerce. But that is when the fun begins: configuring all the individual components. Anyone with some experience in working with WordPress will have the basic shop configuration done in about half an hour. Read more…

Cross-Selling and Product Recommendations in the Online Shop: Learning from Amazon & Co.

1. October 2014 // by Michael Firnkes // in Ecommerce


Most shop operators focus their marketing on gaining visitors from search engines and other sources. The virtual sales area itself, however, can also be optimized in a way as to sustainably increase sales numbers. Here we will introduce some particularly well constructed examples and WordPress tools used in existing shops.

Cross-selling, i.e. the sale of matching items or products and services complementing each other in an online shop requires very little technical know-how, as there are plenty of tools to help you (more about that later). The most important part here is to have a “nose” for which product recommendations represent an actual added value for your customers. Only then will they actually utilize them. Read more…

Setting up WooCommerce Part 5 – Shipping options and classes

25. August 2014 // by Michael Firnkes // in Tutorial

woocommerce shipping

We are frequently asked how various shipping costs are calculated in WooCommerce. The most common scenarios are quite easily implemented using our shipping methods and classes. This article will explain how these are set up and combined.

You will find our general shipping options under -> WooCommerce -> Settings -> Shipping -> Shipping Options. (The last sub-item will be preselected by default when entering the “Shipping” section.) Here you can specify the general behavior of the shipping costs calculation:

Read more…

11 popular online shop SEO myths: truth or conjecture?

25. August 2014 // by Michael Firnkes // in Ecommerce


When it comes to online shops, good marketing tips are hard to come by, as the field is really quite complex. There are, however, some persistent SEO wisdoms that promise more search engine visibility and therefore more sales.

We thought we might ask someone, who actually knows what he is talking about: Björn Tantau, Online Marketing Specialist and Inbound Marketer for Testroom GmbH, best known for his regular SEO column in t3n and numerous high-visibility interviews (including with German TV news Die Tagesschau), agreed to talk to us about fact and conjecture when it comes to online shop optimizations.

Myth No. 1: You should never delete product pages of obsolete items, and should instead use 301 redirect to link to another, similar product or to the relevant product category. Is that right or wrong?

It really depends on the product. As a rule, it never makes sense to get rid of product pages if the pages have a good ranking. Read more…

Setting up WooCommerce Part 4 – Checkout, payment options and checkout process

20. August 2014 // by Michael Firnkes // in Tutorial

WooCommerce Checkout

How to adapt the checkout process in WooCommerce shops, and how to add more payment methods to the shop. You will learn about that and more in this fourth installment of our tutorial series for the popular online shop plugin for WordPress.

The options explained in this installment can be found in your WordPress backend under -> WooCommerce -> Settings -> Checkout. These options will help you administer the checkout process, and allow you to adjust existing payment options or add new systems and interfaces. Read more…

Setting up WooCommerce Part 3 – PayPal Integration

22. July 2014 // by Michael Firnkes // in Tutorial

WooCommerce & PayPal

Online shop operators increasingly turn to PayPal as a secure payment option. Its integration, however, is not all that easy. We will explain to you step by step how to implement and test the interface between WooCommerce and PayPal.

We recommend creating a so-called “sandbox account” with PayPal to get started. It allows you to test and verify the payment interface thoroughly, before going live with actual transactions. Read more…