New: WooCommerce Shop Theme Frankfurt


Our city tour continues with a particularly attractive design for online shops and blogs: Frankfurt is the latest addition to our WooCommerce and WordPress themes.

A cosmopolitan city like Frankfurt is synonymous for progress and “being in business”. You can expect the very same of our new theme. Shopping made easy – Frankfurt makes it al possible.

Attractive, quick off the mark, and optimized for mobile devices

A virtual sales platform most of all has to be inviting, user-friendly, and performant. The Frankfurt theme is – due to the optimized use of next generation web technologies like CSS3 and HTML5 – lightning fast. The responsive web design guarantees the very best presentation of your shop or blog content – whatever the end device. That has become a key factor for success, ever since Google began its preferential treatment of mobile-optimized websites and online shops.

In conjunction with the free online shop plugin WooCommerce for WordPress, Frankfurt ensures the future-proof presentation of your products and content. Have a look at our demo:

How to best present your products

Unpretentious, uncomplicated, and contemporary – that is what the Frankfurt design boils down to. It therefore is simply made for the “product first” or “content first” approach: Your products or content will stand out as main focus. The theme offers a limitless shopping experience – whatever the end device. And your blog will also be presented in the best possible light.

At a glance:
Theme “Frankfurt” on a variety of end devices via

WooCommerce theme responsive
A trendy and contemporary online shop – on any end device.

Overview of key functions

Frankfurt automatically compresses style sheets and JavaScript files. Frankfurt uses SEO-friendly CSS3 animation and a streamlined HTML5 markup for speed. In terms of its own functionalities, Frankfurt is ultra-discreet – as a good theme should be, making professional performance optimization via plugins for caching and image compression an absolute breeze.

Technical details at a glance:

  • Custom layout: Freely selectable basic colors, configurable via the “Color Picker”
  • The Customizer allows the inclusion and adaptation of logos and other details with ease
  • Easy setup: Install the theme, select a menu, done.
  • Suitable for child themes to adapt the design in more detail and more efficiently to your specific needs
  • Responsive web design – optimized visualization on desktops, tablets, or smartphones
  • Implementation via HTML5 & CSS3
  • Support for current browser and IE9+
  • WordPress coding standards for optimized compatibility with plugins & Co.

The theme is optimized for WordPress 4.0+ and WooCommerce 2.3.5+. Ongoing updates will guarantee optimized inter-operability with the latest versions. For more information about the functions on offer, please read the comprehensive documentation.

A shop with the legal certainty of WooCommerce

Frankfurt was optimized specifically with WooCommerce in mind. It therefore supports one of the most popular and also FREE shop systems. A WooCommerce-based online shop is particularly quick and easy to implement. Combined with one of our themes, you get an innovative design with high user-friendliness – important prerequisites for presenting and marketing your products successfully.

Recent changes in EU consumer rights are not the only reasons why it is becoming increasingly difficult to operate a fully compliant online shop in Germany or Austria. Our WooCommerce German Market plugin offers invaluable help for mastering this daunting task. Functions, which are audited and verified by a legal specialist, provide Frankfurt (and all our other themes) with the required identifiers, correct price information, and more.

Blog layout

You don’t have an online shop? Or you would like to run a blog in parallel to your shop to offer the best possible information about your products for your customers? Frankfurt can be run completely independently of WooCommerce as a blog theme. This is what the “Frankfurt” blog template looks like:

 Blog view “Frankfurt”
Blog view “Frankfurt”

You will be entitled to 12 months free updates and premium support from the MarketPress helpdesk from the moment you buy your theme license. Low cost license renewal is available shortly before its expiry. The license is furthermore not limited to a specific number of domains: You can use Frankfurt for as many websites and domains as you like!

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Editor at MarketPress. Passionate blogger, corporate blog expert and book author (e.g. "Blog Boosting"). Co-organizer of WP Camp Berlin.

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