The discussions regarding paid content – as an alternative for advertising-financed pages – is gaining momentum. Whatever the point of view on the matter: membership portals and products in eCommerce are an exciting business model. Read about this and other topics in our Weekly Review.
Launch of WooCommerce Memberships
WooCommerce Memberships is a new (fee-based) WooThemes extension that allows the release of content to registered users or to sell that content to members. According to the developer, the plugin is capable of handling a variety of different projects using flexible design options in the member or login areas. In effect, membership pages, exclusive customer segments, premium content modules and much more can now be implemented.
The following are just some of its new functions:
- Creation of various paid or unpaid membership projects
- Customers can purchase and pay for a membership, manage or expand it
- Additional functions like trial memberships or member-only discounts (an exciting marketing tool)
- Products, pages or partial content can be hidden behind the login threshold
- Membership can be awarded as part of a product purchase (basically as a bundle)
- “Invite only” memberships
- and lots more.
WooThemes offer plenty more information and details about the functional scope of the new plugin on the relevant product page an in this blog post. The latter also contains some use case examples in terms of what specific scenarios can be implemented.
Session with Mark Forrester at WordPress.tv
Mark Forrester, co-founder of WooThemes, talked about the WooCommerce success story in his session at WordCamp Europe in Seville. He offered interesting insights into a company that developed into a leading eCommerce provider at lightning speed – and all that on the basis of Open Source.
You can have a look at the complete session on WordPress.tv.
Mark Forrester: From Commercial Themes to the Fastest Growing eCommerce Platform Online http://t.co/9ZMymHKJPy
— Mays Digital (@maysdigital) July 17, 2015
Swiss WooCommerce MeetUp in Zurich
As we reported here, WooThemes and the community are currently trying to create local meet-ups on the topic of WooCommerce. As a follow-up to the meet-up in Cologne, another event was organized in Zurich. Daniel Baur offers some insights in this blog post.
— WooThemes (@WooThemes) July 13, 2015
We hope that regular WooCommerce meetings and groups will be established in both Zurich and Cologne and other cities.
Hiding “Similar Products” in WooCommerce
WooCommerce comes with the default function “Similar Products” on all product pages. But that function does not necessarily always make sense.
Depending on the sector and the products for sale, it may be meaningful to ensure a slim-lined representation on the product pages to avoid distraction (e.g. during the order process).
says Jan Hoffmann in his blog. He even provides a code snippet with which you can disallow the display. That snippet can be integrated i functions.php. There are some plugins that offer the same option, but the option via snippet is definitely more efficient.
What else went on …
- The blog by veeqo compares WooCommerce vs Shopify (in English), which might be specifically exciting against the background of Automattic plans.
- Chirag Shivalker lists Facebook (support) groups for WooCommerce and WordPress (in English).
- Sven Wagener is looking for beta testers for a shipcloud.io/WooCommerce plugin. Here you will find the relevant Twitter call.
- This Tweet tells all about how far you can go and how creative you can be in the “misappropriation” of WooCommerce.
Important: Our new WooCommerce Weekly Review will be published in irregular intervals. Please use the comment function provided if you would like to propose a topic you want us to report about.
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