WooCommerce Role Based Prices 1.1 – Different customers, different prices

You already operate successfully an online shop based on WooCommerce, but miss the possibility to offer different customer groups, different prices? Then you should take a closer look at our Plugin WooCommerce Role Based Prices (WCRBP). In the latest version you are able to cut the price by percentages, and to display prices incl. or excl. VAT, for example for retailers.

The new features of version 1.1

  • Added: Prices can now be reduced by percentage and fixed prices
  • Added: Menu icon
  • Added: Each role can now be selected to include or exclude VAT
  • Fixed: Prices shown in the backend don’t change based on the user role anymore
  • Fixed: various pricing and display issues
  • Updated: translation


Thanks to this update, prices can be cut by percentages in the backend. Previously you were just able to cut the price directly. For example: if you wanted to cut the price about 10%, and the original price was 60$, you had to change it to 54$ manually. Now you can say: cut the price about 10%, and the system calculates it automatically. That’s it.
For shop owner who wants to sell their products to retailers, you are now able to change the displayed VAT (incl. or excl. VAT).

Already existing features

Beside the named new features, WooCommerce Role Based Prices (WCRBP) core function is, as its name suggest: role based prices. New roles for customers can be set up, and to each role, a specific price can be assigned. This offers great opportunities for shop owners who wants to sell to retailer, end consumer, regular customers, association members, students or other special roles. Of course, prices can be set to 0$.

The perfect combination

If you want to expand your WooCommerce Shop with exiting and helpful features, you should check out our Plugin WooCommerce German Market. Invented as an extension for special legal requirements in Germany, it grew to a powerful tool with editors for: delivery time, shippping, taxes and measurment units, and many more. It is available in english and german. Role Based Prices is fully compatible with WooCommerce German Market. This Plugin also recently got an update.

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